Kelley Blue Book

More About Kelley Blue Book

Services:

1. Vehicle Valuation: Kelley Blue Book provides market-reflective values for new and used vehicles, including cars, trucks, and motorcycles. These values are widely used by consumers, automotive dealers, and financial institutions for determining trade-in, retail, and private party prices.
2. Research and Reviews: KBB offers a comprehensive database of vehicle reviews, ratings, and comparisons to help consumers make informed decisions when purchasing a vehicle.
3. Market Analysis: The company analyzes market conditions and provides insights into trends affecting vehicle prices and the automotive industry.

Ownership: 

Kelley Blue Book is owned by Cox Automotive, a subsidiary of Cox Enterprises. Cox Automotive acquired Kelley Blue Book in 2010.

Publications:

• Kelley Blue Book Official Guide: Originally published in hard copy, this guide is now available online and is used by professionals in the automotive industry to assess vehicle values.
• KBB.com: The company’s website, which offers a range of tools and resources for car buyers and sellers.

Partnerships and Integrations:

• KBB has partnerships with various automotive websites, dealerships, and financial institutions to provide vehicle valuation data.
• Integrations with platforms like AutoTrader and Dealer.com enhance the reach and utility of KBB’s valuations and research tools.

Historical Significance:

• Early Days: Les Kelley started the business by listing cars for sale and providing pricing information. The company's reputation for reliability and accuracy grew over the decades, making the "Blue Book" synonymous with trusted vehicle pricing.
• Digital Transition: In the mid-1990s, Kelley Blue Book launched its website, extending its reach and accessibility to a broader audience. The website became a primary resource for car buyers and sellers.

Online Presence:

The official KBB website (www.kbb.com) features a range of tools, including vehicle valuation calculators, car comparisons, buying guides, and more. The site is a popular destination for both consumers and industry professionals.

Awards and Recognition:

• Best Resale Value Awards: KBB annually recognizes vehicles that are expected to retain the highest percentage of their original price.
• Brand Image Awards: These awards honor automakers that have established and maintained positive brand perception among consumers.

Impact:

• Consumer Trust: Over the years, KBB has built significant trust with consumers, offering transparent and accurate information that helps buyers and sellers navigate the automotive market.
• Automotive Industry: The company's data and analysis are influential in shaping pricing strategies and understanding market trends within the automotive industry.