Il Makiage

More About Il Makiage

Products and Services:

1. Il Makiage offers a wide range of beauty products, including foundation, concealer, mascara, and skincare items.
2. Their products are known for being cruelty-free and often include beneficial ingredients like hyaluronic acid and vitamin E​​.
3. The brand uses AI and machine learning to help customers find the perfect foundation match through their PowerMatch quiz​.

Skincare and Tanning Products:

The "85/66 Magic Moisturizing Sun Foam" is a skincare-tanning hybrid product that provides a natural-looking tan and hydrates the skin with hyaluronic acid and aloe vera. It is quick-drying, transfer-free, and lasts up to seven days​.

Technological Integration:

• In November 2019, Il Makiage acquired NeoWize Inc., an Israeli AI company, to enhance their machine learning capabilities.
• In August 2021, they acquired the computer vision startup Voyage81 to further improve their AI and machine learning integration​.

Global Presence:

• Il Makiage has expanded internationally, launching in the UK in May 2020, Germany in November 2020, and Australia in June 2021​.

Customer Experience:

• Customers can try products at home and return them for free if they are not satisfied, emphasizing a risk-free shopping experience​.
• The company has a customer rating of 4.33/5 stars based on over 7,000 reviews on the Better Business Bureau (BBB) website, though it is not BBB accredited​​.