Is your content driving no leads or engagement? Are you fed up with the results of your content? If yes, you most probably lack clarity in your content. Yes, you heard it right. This might be the most likely reason for your content to be unsuccessful.
Unclear content doesn’t appeal to readers. Upon finding a content complex, most readers stop reading and go to other sources of information. That’s why the content you produce should be clear so that everyone can understand it easily. And clarity comes with conciseness.
It might be a little bit challenging to explain things in the fewest possible words, but it pays off later. Many writers struggle to be concise in their writing. If you are also one of them, don’t worry. We have crafted this guide especially to enable you to write concise and clear content.
If you want your content to be successful, make sure you go through this entire article. Ready to know the success-driven content creation strategies? Let’s get started.
Outline Content Before Writing
Creating an outline lies at the core of concise writing. It is the step that allows you to control the length of content from the very initial stage. By outlining content, you gain a clear idea of what specific things to write. This helps you avoid adding extra words to your content.
When creating an outline, make sure that every subtopic directly relates to the main topic. Also, arrange the subheadings in chronological order to maintain coherence in ideas.
Moreover, you can also mention the points under each subtopic that are most important to discuss. This will help you stay to the point during the writing process. You will end up writing content that is ready to impress readers and convince them of what you want.
Don’t Overfill Your Content
Sometimes, you unwittingly include unnecessary details and words that lengthen your content. These needle words and sentences not only increase length but also lower the content quality.
Therefore, avoid giving an extra touch to your content and stay concise. If you can discuss a term in one word, don’t use wordy phrases for it. While writing content, abstain from filling sentences with prepositional phrases and unneeded modifiers.
Avoid using excessive qualifiers to add extra details about something. Rather, use them only where needed. Moreover, don’t use negative sentences, as they contain more words. Instead, use affirmative sentences, as they help to state ideas directly.
Use Everyday Language
In concise content creation, the choice of words and ways to make sentences matter a lot. Sometimes, the concepts are not deeper, but the misuse of words makes them complex. As a result, you need more words to provide complete explanations.
However, if you use simple language, you don’t have to fill your content with additional information. Therefore, state everything in the words and sentences that you use in your everyday life. Such phrases and lines are easy for the readers to understand.
This not only brings clarity to the content but also helps keep its length short. Consequently, your content drives more engagement than before.
Write In Active Voice
Some sentence structures don’t prove suitable in content. The same is the case with passive voice. Such sentences not only make content vague but also require more words to cover an action.
That’s why keep your content as active as you can. In some cases, you may need to utilize passive voice, but this is quite rare. Mostly, you can elaborate on nearly all the ideas, thoughts, concepts, and opinions using active sentence structure.
So, whatever you discuss, try to explain it in an active voice and end it in as few words as you can. For example, writing “The tennis ball broke the mirror” is better than “The mirror was broken by the tennis ball.” As you can see, the passive sentence contains extra words and complexity.
Summarize Online
If you're struggling to create clear and concise content, consider using an online summarizer. An advanced summarizing tool can help clarify your writing by extracting essential details while eliminating unnecessary words and phrases. The tool utilizes advanced text processing algorithms and analysis techniques to determine the most essential details from the content. In short, it makes your lengthy and vague content clear and short.
So, if your content seems complex and lengthy, don’t worry. Just pass it through an online text summarizer and get its brief and easily comprehensible version.
To Conclude
To put it in a nutshell, no matter how valuable information your content contains, it is worthless for readers if it is not clear. This is why you should make an effort to keep your content understandable. In this regard, keeping content concise helps a lot.
The more briefly you write, the clearer and more easily digestible the content will be. To make concise writing easy for you, we have mentioned some proven strategies. We hope that you have found them beneficial and will apply them when creating your next masterpiece.
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