15 Best Social Media Monitoring Tools

Enduring your social media activity can be really hard due to the constant flow of posts, comments as well as tags. Luckily, there are various social media monitoring tools that can help you stay organized. 

Here is a list of 15 of the best tools that can make social media monitoring easier, more informative, and even fun.

1. Hootsuite

An appreciated tool for social media supervisors, Hootsuite assists with duties like post-scheduling and real-time activity monitoring. Hootsuite helps you manage many social media finances, monitor brand mentions, and see how users are engaging with your content from a single location. It gives you a complete picture of the social media activity of your company on sites like Facebook, Instagram, LinkedIn, YouTube, and Twitter.

Let's look at how Sprout Social enhances social media monitoring if you need an application that offers even more thorough insights.

2. Sprout Social

Sprout Social is a great tool for keeping track of social media conversations and monitoring what people are saying, offering strong tools for analyzing data and understanding how people feel really. Its interface is easy to use and works with most major social media platforms. It’s perfect for those who want a mix of managing social media and getting useful insights, helping teams spot trends, gauge public opinion, and respond to customers right from the dashboard.

If keeping a close watch on social media conversations is most important to you, keep reading because Brandwatch has tools designed for in-depth listening and comparing your brand to others which works much more efficiently.

3. Brandwatch

Brandwatch is a tool specifically for brands that want to really dive into social listening, manage their reputation, and analyze how they compare to competitors. It offers detailed monitoring in many languages and across various platforms, including news sites and blogs. This makes it ideal for global brands or businesses with a wide audience.

Interested in monitoring real-time conversations? Next up is TweetDeck, a tool made just for Twitter.

4. TweetDeck

If Twitter is your main focus, you need TweetDeck. This tool lets you watch and interact with many Twitter feeds at once, which works great for following live events or running multiple accounts. The best part? It costs nothing and you can set it up to show the feeds and numbers you want.

 What about when you want to know more than just Twitter? Falcon.io's tracking across platforms might be what you're looking for.

5. Falcon.io

Falcon.io stands out because it manages content and keeps an eye on different platforms giving you info on how people engage with your brand and where it's mentioned. People like this tool because it's easy to use and helps with campaigns on Facebook, Instagram, Twitter, LinkedIn, and YouTube. 

With Falcon.io, you get strong tools to watch, talk to your community, and see how well you're doing. 

If you're dealing with lots of messages from customers, you might want to look at AgoraPulse, which is great for talking to people.

6. AgoraPulse

AgoraPulse combines watching social media with managing customer relationships. It's perfect for businesses that get tons of messages or comments, as it gives you an organized inbox that labels and sorts interactions. You can also answer comments and messages right in the app, which saves you time and work. Want to see what's popular with deep insights? 

Keyhole might be just what you need.

7. Keyhole

Keyhole is deep hashtag tracking and social listening so you can see your campaigns perform across platforms. It's really great for tracking specific events or promotions, and the real-time analytics will help brands make strategic moves on the go.

That is not enough, let's dive into a tool that goes further into audience analysis – Talkwalker.

8. Talkwalker

Talkwalker is a perfect online sentiment tracker, industry trends, and broader brand conversation tool. As AI-powered data analytics, it produces a 360-degree view of how brands are perceived, even garnering insights from podcasts and videos. The reports of Talkwalker are excellent for market research and competitive analysis.

For small businesses looking for budget-friendly options, Mention offers affordable monitoring tools.

9. Mention

Mention has a free plan in addition to paid ones, so it's accessible to smaller businesses or startups. If you want to track brand mentions, keywords, and even industry trends across multiple social media platforms, then this is the perfect tool for you. Mention also comes with an influencer discovery tool, so brands can find their target voices in the industry.

Want something that connects automation with reporting? You should check out Zoho Social.

10. Zoho Social

Zoho Social is a good solution for smaller to mid-sized businesses looking for a connection between automation and analytics. Deep analytics with report customization, as well as comprehensive scheduling tools, round out the offering. Zoho CRM integration is also available, so this is an excellent tool for companies that manage their social media and customer relations in one space.

Next up is Buffer, a more streamlined and simple offering for small teams.

11. Buffer

Buffer is a light easy-to-use scheduling tool for social media with basic monitoring. It is very useful, especially for small teams and start-ups who would want to schedule the scheduled posts and see basic engagement data. The interface of Buffer is designed to be so easy for beginners to use, and it makes it a good entry point for prices.

If you are ready to up to AI-driven insight though Brand24 can be your next step

12. Brand24

Brand24 is a social listening tool that has all the power of AI for the recognition of sentiment, tracking competitors, and keeping track of online brand mentions. It's very helpful in the detection of crises or shifts in sentiment, alerting in real-time when spikes in brand mention occur.

Need something even easier to set up? The answer is Google Alerts.

13. Google Alerts

Google Alerts: Google Alerts is a free utility that will send you e-mail alerts every time your chosen keywords are mentioned online. It's great for tracking mentions of your blog, news articles, and forums but doesn't integrate with social media or provide analytics like the better tools do.

Want an all-in-one social suite with all the extras? Check out Sendible.

14. Sendible

Sendible is a comprehensive social media management suite featuring full schedule, engagement, and brand monitoring functionality. It's extremely popular among agencies because of the scope available for customization and white-label reporting. Sendible supports several different platforms as well as offering robust scheduling and monitoring functionality.

And finally, there's BuzzSumo, a kind of content insights and competitive analysis tool.

15. BuzzSumo

BuzzSumo, the content monitoring specialist, is the best tool whereby brands can easily see which types of content perform well in their industry. It can be used easily to track competitors and influencers, and the discovery tool will help in finding articles or posts that are top-performing.

Conclusion

The right social media monitoring tool can revolutionize your brand's online presence, increase engagement, and provide invaluable insights. Tools have unique strengths: one such is that of powerful analytics in Sprout Social and the simplicity of Google Alerts. The best one will always depend on specific needs and budget; try a few and see which one fits your workflow.